Programs for veterans, service members and military families fueled by donation
Matt Smith, Hope For The Warriors military veterans program manager and Brad Waller, Hy-Vee assistant vice president of community relations.
SPRINGFIELD, VA. (March 9, 2022) – Last November, during its annual Homefront Round Up campaign, Hy-Vee locations raised over $156,000 for Hope For The Warriors®, a national nonprofit dedicated to restoring a sense of self, family and hope for veterans, service members and military families. With this recent donation, Hy-Vee has raised over $1 million to Hope For The Warriors.
Through Hy-Vee’s over 285 retail stores across eight Midwestern states, the Hy-Vee Homefront Round Up program allows customers to round up their grocery bill to the nearest dollar—or any amount—with the proceeds going to support designated Hy-Vee Homefront organizations, like Hope For The Warriors.
“Hy-Vee has been a strong advocate for veterans and military for nearly 20 years,” said Brad Waller, assistant vice president of community relations at Hy-Vee. “We launched the Homefront initiative in 2013 as a way to provide financial support to Hope For The Warriors and other veteran organizations. Together with our customers, we want to make sure our country’s heroes know how much we honor and support them.”
Funds raised from the campaign will benefit veterans, service members and military families through a variety of Hope For The Warriors programming including clinical health and wellness, sports and recreation and transition services.
“We are honored and grateful for the continued support of Hy-Vee and its customers breaking the $1 million donated mark through its yearly fundraiser,” said Robin Kelleher, co-founder and president of the nonprofit organization. “Not only is Hy-Vee making a difference by supporting Hope For The Warriors and other veteran service organizations surrounding Veteran’s Day, the company also makes a personal commitment to hire veterans. Hy-Vee’s support for the military community is truly a year-round initiative.”
For more information on the Hy-Vee and its Round Up campaign, visit hy-vee.com/corporate/our-
For more information on Hope For The Warriors, visit hopeforthewarriors.org, Facebook, Twitter or Instagram.
About Hope For The Warriors: Founded in 2006, Hope For The Warriors is a national nonprofit dedicated to restoring a sense of self, family and hope for post-9/11 veterans, service members and military families. Since its inception, Hope For The Warriors has served over 40,000 through a variety of support programs focused on clinical health and wellness, sports and recreation and transition. One of the nonprofit’s first programs, Military Spouse and Caregiver Scholarships, has awarded 183 scholarships to caregivers and families of the fallen. For more information, visit hopeforthewarriors.org, Facebook, Twitter or Instagram.
About Hy-Vee: Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $12 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 93,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.
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