CONROE, Texas (Jan. 24, 2024) – Zipps Liquor recently presented Hope For The Warriors (HOPE) a check for $30,537.38 that was raised during the retailer’s annual sale of limited edition bottles of bourbon and whiskey.
From Jan. 1 to Dec. 31, 2023, customers were able to support Hope For The Warriors through purchasing rare, allocated bottles of bourbon and whiskey at Zipps 38 stores across Texas.
“These bottles, often swathed in the allure of rarity, either disappear from shelves in the blink of an eye or sport price tags that can make even seasoned collectors balk,” said Anuj Mittal, chief operation officer at Zipps Liquor. “This is where we at Zipps Liquor perceived an opportunity, an opportunity to give back.”
The family owned Zipps donated a portion of all proceeds from the sales of these rare bottles to Hope For The Warriors.
“For Zipps, the choice was deeply personal and profound,” said Mittal. “Our reverence for those who’ve served the nation goes beyond mere words. The chain has a significant number of employees with military ties, and the essence of service and sacrifice isn’t just a distant concept but something that resonates within the Zipps family. Choosing a veteran-focused organization like Hope For The Warriors was, therefore, a conscious decision to honor those ties and the countless warriors and their families who’ve given their all.”
Hope For The Warriors is a national nonprofit that has served over 159,000 post 9/11 service members, veterans and military families by providing financial, career and educational stability; physical and emotional strength; and social support that builds community.
“We’re always amazed at the creative and generous ways that individuals and businesses find to support military families at HOPE,” shared Robin Kelleher, co-founder and CEO for Hope For The Warriors. “With the continued support from Zipps Liquors, and its customers, we at Hope For The Warriors are better suited to serve military families across Texas and beyond.”
Over the last four years Zipps Liquors donated over $82,000 to Hope For The Warriors and military families served through its programs.
About Zipps Liquor:
Zipps Liquor is a chain of local liquor stores offering lower prices, excellent service, and all the best brands. We have one of the largest selections of Beer, Spirits, and Wine. Whether you’re looking for your go-to bottle or looking for something off the beaten path, we carry it!
Hope For The Warriors
About Hope For The Warriors: Founded in 2006, Hope For The Warriors is a national nonprofit dedicated to restoring a foundation of stability, strength and community for post-9/11 veterans, service members and military families. Since its inception, Hope For The Warriors has served over 159,000 through a variety of support programs focused on providing financial, career and educational stability; physical and emotional strength; and social support that builds community. One of the nonprofit’s first programs, Military Spouse and Caregiver Scholarships, has awarded 232 scholarships to caregivers and families of the fallen. For more information, visit hopeforthewarriors.org, Facebook, X, Instagram or LinkedIn.