KIND HEROES is the next iteration of KIND’s Snack & Give Back Project, a multi-year program to inspire kindness and empathy. Through this project, KIND will wear its heart on its wrapper by showcasing custom designs in support of communities that haven’t received their fair share of kindness. To mark the KIND Snack & Give Back Project’s second installment, KIND is partnering with Hope For The Warriors to celebrate the American military community. As part of the partnership, a limited-edition KIND HEROES bar, exclusively sold on www.kindsnacks.com from October 29 through November 30, 2019. 100% of the product proceeds, with a minimum donation of $10,000, will be donated to Hope For The Warriors’ Warrior’s Wish program, assisting in its efforts to make wounded veterans’ dreams come true.
Upon purchase, customers will have the opportunity to write a thank you note to an American veteran, which KIND will hand deliver in partnership with Hope For The Warriors.