Proceeds from 1941 Victory Red Lipstick to benefit post-9/11 veterans

BURBANK, Calif.  (May 26, 2016) – Beginning Thursday, Besame Cosmetics will support service members nationwide through the sale of its 1941 Victory Red lipstick. For each 1941 Victory Red lipstick sold, $5 will be donated to Hope For The Warriors.

Celebrating 10 years of service, Hope For The Warriors is a national nonprofit dedicated to restoring a sense of self, family and hope for veterans, service members and military families.

Besame Cosmetics is bringing back 1941 Victory Red, a shade of lipstick that was first introduced during World War II. This shade was created when Winston Churchill asked Elizabeth Arden to create a shade of lipstick for service women that matched their uniforms.

“Besame Cosmetics tribute to our military history and the critical role women and men play in protecting our freedoms is honorable. This campaign is more than just lipstick. It’s a recognition that each and every one of us can play a critical role in supporting the sacrifices made by service members and their families.” We’re honored to receive the support of Besame Cosmetics and its customers,” said Robin Kelleher, co-founder, president and CEO of Hope For The Warriors. “What a unique way to celebrate and assist our military heroes while wearing lipstick.”

To purchase 1941 Victory Red lipstick, please visit

To learn more about how Hope For The Warriors supports post-9/11 military families, please visit, Facebook or Twitter.

Media Contact:

Hope For The Warriors

Erin McCloskey

(336) 207-5222

About Hope For The Warriors:

Founded in 2006, Hope For The Warriors is a national nonprofit dedicated to restoring a sense of self, family and hope for post 9/11 veterans, service members and military families. Since its inception, Hope For The Warriors has served approximately 10,000 through a variety of support programs focused on transition, health and wellness, peer engagement and connections to community resources. The nonprofit’s first program, A Warrior’s Wish, has granted 151 wishes to fulfill a desire for a better quality of life or support a quest for gratifying endeavors. In addition, Run For The Warriors has captured the hearts of more than 22,000 since 2010. For more information, visit, Facebook or Twitter.