Supermarket chain Hy-Vee has a decades-long tradition of supporting veterans, ranging from sponsoring Honor Flights and joining the ESGR program, to holding an annual Veterans Day Breakfast in nearly every Hy-Vee store that serves thousands each year.​

Since 2013, HOPE has partnered with them as a  beneficiary of Hy-Vee Homefront, a companywide initiative that provides support to thousands of veterans, military members, and their families through employment, ongoing giving, and special programs. This partnership started when Bob Myers, the former CEO of our partner Casey’s introduced our team to Brad Waller, the Assistant VP of Community Relations at Hy-Vee. Both the community mission of Hy-Vee and HOPE are aligned. ​

To date, Hy-Vee has donated more than $1 million to HOPE, primarily through its Homefront Round Up program. Every November, this program allows customers to round up their grocery bill to the nearest dollar—or any amount—with the proceeds going to support designated Hy-Vee Homefront organizations. Between now and November 13 you can participate in this campaign at your local Hy-Vee location!​

Thank you, Hy-Vee, for all that you’ve done to support HOPE’s mission and our veterans!