Programs for Veterans, Service Members and Military Families Fueled by Donation

SPRINGFIELD, Va. (Oct. 11, 2016) –OpticsPlanet raised $27K through its Second Annual Gear Up For a Cause campaign benefiting Hope For The Warriors, a national nonprofit dedicated to restoring a sense of self, family and hope for veterans, service members and military families.

OpticsPlanet’s Gear Up for a Cause campaign included six weeks of special online sales with a portion of the proceeds benefiting Hope For The Warriors. Products included the most in demand items from the following campaign partners, Vortex, Pulsar, Vista Outdoor, Crimson Trace, Nikon, Streamlight, Leupold, Steiner, EOTech, and Trijicon.

“OpticsPlanet is a proud to be a destination of choice for veterans and active-duty members alike, and we are constantly looking for effective ways to give back to the community,” said Alessandro Minnocci, Engagement Marketing Manager at OpticsPlanet. “We were impressed by the incredible, positive impact that Hope For The Warriors is having on the lives of veterans and their families, and we are ecstatic to be able to provide much deserved support to the organization with our Gear Up for a Cause campaign.”

Celebrating 10 years of service, Hope For The Warriors assists veterans, service members and military families with a variety of programming including clinical health and wellness, sports and recreation, community and military relations and transition services.

“When Hope For The Warriors started 10 years ago, we dreamed of organizations like OpticsPlanet supporting our initiatives,” said Robin Kelleher, co-founder and president of the nonprofit organization. “Most importantly, OpticsPlanet is truly impacting the well-being of the many veterans, service members and families who have bravely served and sacrificed for our country.”

For more information on OpticsPlanet, visit or Hope For The Warriors, visit, Facebook or Twitter.

About Hope For The Warriors
Founded in 2006, Hope For The Warriors is a national nonprofit dedicated to restoring a sense of self, family and hope for post 9/11 veterans, service members and military families. Since its inception, Hope For The Warriors has served approximately 10,000 through a variety of support programs focused on transition, health and wellness, peer engagement and connections to community resources. The nonprofit’s first program, A Warrior’s Wish, has granted 157 wishes to fulfill a desire for a better quality of life or support a quest for gratifying endeavors. In addition, Run For The Warriors has captured the hearts of more than 22,000 since 2010. For more information, visit, Facebook or Twitter.

About OpticsPlanet, Inc.
Founded in 2000, OpticsPlanet, Inc. is the leading online destination for technical and high-performance gear. OpticsPlanet, Inc. serves demanding enthusiasts and professionals who are passionate about their jobs, serious about their recreation, and devoted to their service. Currently offering over 1,000,000 items from 2,600 brands in over 500 niche specialty categories, OpticsPlanet, Inc.’s wide selection of riflescopes, holsters, sunglasses, flashlights and more combined with great prices, in-house customer service and a knowledgeable team of specialists has helped it grow into one of the largest online retailers in the world.
In 2015, the company was recognized for the ninth straight year by Internet Retailer Magazine as one of the top 200 e-retailers in the United States. OpticsPlanet, Inc. has also been recognized by Inc. Magazine as one of the top 5,000 fastest growing companies in the country, and the Better Business Bureau has ranked them as A+.

Media Contacts: Erin McCloskey
ASPIRE Communications on behalf of Hope For The Warriors
(336) 207-5222

Yelena Khavkhalyuk
(847) 513-6193